Nike

Form Follows Motion


In autumn 2024, the Vitra Design Museum will present a major exhibition that explores the design history of Nike, one of the world’s most revered sports brands. The exhibition will follow the evolution of iconic Nike objects through a focused design lens, tracing milestones and inspirations across the company’s 50-year legacy. It will shine a spotlight on Nike’s scientific research in apparel, footwear design, and accessories, which always begins with closely examining the body in motion, ultimately melding technology and visionary concepts to redefine functional aesthetics. For the first time, the exhibition will present a large selection of materials from Nike’s design archives, including drawings, prototypes, historic film footage, and other documents.  

Coinciding with the 2024 Olympic Games in Paris, the exhibition investigates the nexus between design and the company’s research and development programmes and provides insights into the underlying creative processes. By also looking at Nike’s impact on pop culture, fashion, and diversity, the exhibition will provide valuable insights into the role of sports as a catalyst of design innovation and societal change.  

Space
600 – 1,000 m² / 6,000 – 10,000 sq ft

Curator
Glenn Adamson

Exhibition Design 
JA Projects 

Graphic Design
Daniel Streat, Visual Fields 

Detailed information
Illustrated Concept
Exhibition Film

Exhibition tour
21.09.2024 – 04.05.2025, Vitra Design Museum, Weil am Rhein, Germany
   
For further information please contact Cora.Harris@design-museum.de.

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